How To Do A Contest On Facebook

Don t install your contest as a tab or app.

They then provide a clear link to the contest rules and guidelines. If you do install a contest in a facebook tab it s still a good idea to run it on your website as well as this will help you avoid some of the pitfalls of using facebook tabs. Don t ask people to comment to win or like to win instead run your contest on your website and promote it on facebook. The easiest thing to do is show your rules and guidelines loud and clear on your contest like chevrolet does so there are no questions.

No sign up process everything takes place on your facebook page. Select your target audience and interests on facebook. Instead ask them to either comment the post click reaction buttons or share their entry on your facebook page. Launch the contest with an email to your list sharing on fb twitter social media and turning on your advertising campaign.

According to guidelines asking the facebook user to tag a friend in the comment is not okay facebook s algorithm will try to identify posts like that and decrease the reach of the whole page and not only the given post. Facebook s contest rules change regularly so it pays to stay up to date. That way you can write your own rules and get more traffic to the place you want it most. To see these rules in infographic form scroll down.

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The most simple way to run a contest on facebook is still to organize a timeline contest in easypromos terms also known as facebook sweepstakes. This consists of a post on your facebook page where you ask users to participate either by commenting on the post or liking the post. While facebook tabs are great for driving traffic to from facebook posts it s more effective to send traffic from other platforms such as twitter and instagram to a more central landing page. For instance facebook used to require that contests be run on third party apps but now you can run contests directly on the platform.