How To Decide On A Business Name

You can legally use a variant of an existing business name only when there s a very low chance that potential customers could get the two brands confused but you may still end up in court proving your case.

Once it s in place the entire foundation and structure are aligned to that original stone. You want it to be easily rememberable but not too similar to your competition firms. Choose a business name that s easy to remember. Here are seven things i consider when determining a business related name.

The name you ll choose will represent you as a business so pick the one you like most and create your brand. The business name can be something thought of prior to the creation of the business or it may be a long list of names to choose from. Shopify s free naming brand generator lets you jump from naming your brand to securing the domain name to starting your small business all in a few clicks. Do a search at.

It takes years to create a great brand but you can have a creative brand name in seconds. I m a big fan of alliteration using words that start with the same. Conduct a trademark search. Go with your gut.

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The 10 second business name creator. If your name is too close to other business names in your area potential customers will always get your firms mixed up. And don t forget to think about your target audience and what you learned about it in your market research. When the latter is the case some helpful tips on how to choose a business name may help trim down the list.

You can start by brainstorming what you want your business name to communicate to your audience. A catchy business name will let people recognize you easily. It s that one thing that makes the business stand out from the rest. A business name should be simple and easy to spell.

The name needs to sound good when it s said aloud. If it s off even just a bit the rest of the building is off and the misalignment becomes amplified. Naming your business the right way it is self evident that your business name should reflect what your company is about and the audience that you re targeting. You will also want a name that is both easy to spell and to pronounce.

Create at least two winning business names three is even better as your next step is to register the business and you may find that your first choice has already been taken. Make a list of potential names and compare them with one another.